Tip for a return policy that makes you and your customers happy!

With a clear returns policy and the right procedures, you can turn exchanges and returns from one of the most annoying aspects into a golden opportunity and a way to make more profit and get even more loyal customers.

Moreover, a good and more effective returns policy not only benefits you as a business owner, but also leads to fewer returns, which is better for the environment.

Giving a customer his or her money back means less profit, and the realisation that customers were not satisfied with their item can put a damper on your enthusiasm about your products.

Our tip is to offer several options in your returns process to keep your customers and sales. An example of this can be found below:

• I would like to exchange the product: The return label is free in case you want to exchange the item. You can also specify which item you want to exchange and in which size or simply choose a coupon to place a new order.

• I would like a voucher code: The return label is free of charge or you can choose a voucher with 10% extra credit. 

• I would like my money back: The cost of the return label is €5.95. Complete your request and receive a return label immediately.

If customers have the three options above, the choice of a voucher or a new item is more attractive, especially for customers who enjoy buying from your online shop.

If you manage to persuade people to give your brand a second chance via a new order, this also increases customer lifetime value: customers are more likely to continue buying from you in the future if they are satisfied with the replacement item.

Wondering how to apply such a return policy within your current process? Feel free to spar with us about the possibilities.